Don’t assume malice. Assume ignorance. Life is easier, the world is kinder, and you can educate. Actual malice is pretty rare, I find.
Always remember Hanlon’s Razor–”Never assume malice when incompetence will suffice as an explanation.”
That’s said, never forget Fred Clark’s Law, either: “Sufficiently advanced incompetence is indistinguishable from malice.” There’s a certain point at which ignorance becomes malice–at which there is simply no way to become that ignorant except deliberately and maliciously.
Time to cross-stitch!