“Frederick Joseph, a marketing consultant from New York City, recently created the #BlackPantherChallenge with the aim of raising $10,000 through a GoFundMe page to benefit the Boys and Girls Club of Harlem. Within days, he had surpassed the goal, raising more than $40,000. The hashtag took off on social media.
Now there are over 200 campaigns, including in cities like Toronto, London and Ghana, he said. The campaign has attracted the attention of celebrities like Octavia Spencer and Viola Davis. Spencer wrote on Instagram that she would rent out a theater in Mississippi so underprivileged children could see the movie on the big screen. Davis lent her voice to a fundraiser in Austin, which just recently raised the entire $4,000 to send 200 kids to see the movie.
The hope is that “Black Panther” won’t just be a fun night at the movies and a chance to see a costumed hero save the world from destruction. The film, and its predominately black cast and crew, can impact aspiring artists, directors, and writers from the black community who don’t see themselves represented frequently on screen.”
‘Black Panther’s’ Grassroots Marketing Movement Is Unlike Any Other Marvel Movie
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